Whether you want to sell your home in the Bay Area on your own or enlist the expertise of a real estate agent, it pays to understand the role of marketing. A great agent doesn’t just put your home in the MLS with an ad in the newspaper; they will develop a great marketing plan for a quick sale at the best price.
Selling a home can be a challenge, especially if you are not in a seller’s market. To get your home sold, a successful marketing plan will include many, if not all, of these marketing techniques.
Preparing Your Home
It is hard to get buyers interested in a home that shows signs of neglect and hasn’t been cleaned. The first step to marketing your home in the Bay Area is getting it in the best condition possible to command the highest price. This includes cleaning, making necessary repairs and touch-ups and staging the home to highlight its best features.
Advertising in Newspapers
Advertising in local newspapers is a traditional form of advertising that can be very successful, depending on your area. In some smaller towns or cities, and with some demographics, newspaper ads get more attention than online ads.
Most buyers start their search for a home online. This means the best way to get your home noticed is getting your listing in front of all these eyes.
Virtual tours allow potential buyers to virtually walk through your home in the Bay Area with a showcase of the best features. A virtual tour allows buyers to view your home in its best possible condition — at any time, 24 hours a day.
Multiple Listing Service
Your property should be listed in the local Multiple Listing Service (MLS) database, which makes it available to thousands of buyers and buyer’s agents in your area. The MLS is a comprehensive database of homes for sale with millions of properties across the country.
While it may seem simple, professional signs in your yard with a brochure box are essential to selling your home in the Bay Area — especially if you want to target potential buyers who are neighborhood shopping and driving around. Signs are an inexpensive and easy way to get passersby to notice your home.
There are two types of open houses: one is for the public and traditionally held on a Sunday, while the other is for agents. Public open houses are likely to bring in many serious buyers, while agents who view your home during an open house often have pre-qualified buyers who may be interested.